(2 votes, average: 5 out of 5)
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I just discovered this product. I gotta tell you - I’m a huge fan of energy drinks… and being a musician - I am really looking forward to getting my hands on some of this Jimi Hendrix Liquid Experience! I’m definitely going to get a case of this stuff from the web site. |
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What really impresses me most is how this is not just another product to pocket our money… they’re aimed at giving back. A portion of all sales is donated to charitable organizations, including MusiCares, and other music-focused charities. |
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| “This isn’t just about selling a beverage,” said Josh Glass, CEO of The Liquid Experience Group. “Our partnership is about creating and solidifying a global community that will be a part of ensuring that music, and the artists who create it, are protected, in every conceivable way, from the very beginning of their career – to the very end.” | |
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LIQUID EXPERIENCE GROUP INVITES ALL TO “TASTE LIFE” WITH VOODOO VIBE, NOW AVAILABLE |
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LOS ANGELES, May 7, 2007 – The Liquid Experience Group, a division of Beverage Concepts LLC, has announced today the availability of the first drink to debut from the Jimi Hendrix branded line. Aptly named Voodoo Vibe, the effervescent drink, labeled with the charge of peace, love, purpose, is now available in stores nationwide and online May 11. The mixed-berry flavored energy drink infused with the Co-Q10 enzyme is available in a commemorative limited-edition aluminum bottle with a twist-off cap, as well as a regular can. The packaging invites people to “taste life” and is also aimed at promoting and encouraging consumers to live charitably as a portion of all sales is donated to MusiCares®, a program that aids musicians as well as other philanthropic programs through The Liquid Experience Partnership Program. |
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The limited-edition bottle is priced at a range between $2.75 and $2.99 for a 16 oz. bottle. The price range for the regular 16oz. can is $2.49 to $2.69 per can. Distribution and purchase orders are amassing daily and the drink, a charitable purpose, along with the other flavors, will be available internationally, with announcements to follow. Voodoo Vibe will also be promoted within various concert tours throughout the next 12 months. These events will be announced at a future date. |
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“Jimi transcended time and generations by his innate ability to unite people and that is paramount to our long-term vision,” said Josh Glass, CEO of The Liquid Experience. “We are extremely excited to offer up an incredible drink that not only tastes awesome, but also carries a powerful message about giving back. We hope people embrace our invitation to taste life.” |
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For additional information on The Liquid Experience please visit the Web site at www.hendrixliquidexperience.com. |
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Rock on! I am all about supporting an energy drink that donates part of their proceeds to charitable organizations - especially involving music!
I hope Jimi’s crazy brother isn’t getting in on the action.